Before writing the content for a website, Keyword Optimization is suggested so that correct keywords can be used. There are basically two types of keywords- Primary keywords and Secondary keywords which are used throughout a particular piece of content. Keywords which are mainly used 3-5 times and rank well in search engines are Primary keywords. Secondary keywords are used on various other pages of website with identical words in different terminology. One can select the right keyword for an article by browsing various other related sites on the internet. Take an idea from other websites and prepare a list of keywords and the products or services which the website is providing.
Placement of keywords is also important. Keywords should be placed in the paragraphs and in the heading tags. Keywords should be kept bold so that reader can easily locate them and the page becomes readable. You have to remember that keywords should be optimized in links for better navigation. Keywords should be written for the search engines which convey sense to human eyes while reading the content. Keyword density is an important aspect in the article writing for any web page. Correct use of keywords and how many times a keyword should be used in the entire content helps the search engine to rank them and get the directory placement.
Quality of content is based on the right choice of keywords which assists the readers to find the content easily. Keywords need to be used in such a way that when readers try to find out the related information of the article, they can easily figure out the exact keywords and key phrases. Use user friendly words as keywords that are not used by everyone in their content. Phrases which are used as keywords should not be complete sentences. Typically, not index-able words such as (with, a, in, it, on, of, at) should not be listed as keywords. With right keywords optimization one can easily make the article visible and effective to readers.
When you are writing an article for a web page it is necessary to use index-able words and keywords which are easy to search. Use keywords frequently in the contents to get suitable search engine optimization but don’t over stuff it. Sometimes over stuffing of keywords can decrease the ranking. Remember that home page of the website is very important so chose the correct keywords for best positioning on all the search engines. Writers should be aware of the fact while writing content for articles that the content and the keywords are build according to the target audience. Keywords should always relate to the content but those keywords should not be accidentally indexing keywords in the content.
Keywords optimization ensures easy access to the target audience as keywords get ranked. Optimized keywords allow the readers to visit the website, read the content of article and get all the relevant information which they needed. Keep following the right keyword density in the article and get your article or web page ranked higher.